igus® Bike Tour – Venice Beach, Los Angeles CA

After the trip through Hollywood and facing the steep inclines of L.A., it was time to hit the beach to bring the bike back to (almost) where it all started. While this wasn’t the same beach Frank first came up with the idea for the igus:bike, it felt appropriate to cap off the day with a ride along the same type of environment that served as his inspiration.

And here’s where the magic happened: right there on the boardwalk, Chris and Philip ran into an actual igus customer in a perfect moment of sheer coincidence!

This customer knew all about igus due to his work in the machine tool industry, where our e-chain® cable carriers are a popular, maintenance-free, and vibration-damping solution. He instantly recognized the classic orange color of the bike and eagerly approached our riders to learn all about the tour and the plastic bike itself. It was the perfect, organic moment to highlight our diverse impact.

With another wonderfully busy day checked off, it was time for Chris and Philip to embark on the long trek up to Santa Cruz to meet with the last customers on their leg of the tour and make even more fantastic local connections!

Chris Sandven has been with igus® nearly nine years as a Territory Sales Manager for Colorado, Utah, and Wyoming. He started as the Bike Industry Specialist in 2024, and as an avid sports fan and outdoor enthusiast, the opportunity to join the igus:bike tour was too good for him to pass up.

Philip Pauli started with igus® in 2022 in International Sales for iglide® bearings, and by September of 2024 had become the bike industry manager at our headquarters in Germany. He loves the outdoors, whether it’s hiking, climbing, or mountain biking, and knew he couldn’t miss out on the igus:bike tour.